DADS Network - Advertising Infrastructure For Web3
# DADS Story
## Challenges & Problems
With the development of web technology, the advertising industry has changed in a more positive direction than offline advertising. However, some of the following factors should be considered when it comes to advertising displayed in web2.
Regarding data, web2 represents the overexploitation of user data by technology giants. This raises concerns about user privacy. With an aim to solve this problem, an increasing wave of user data regulation has emerged globally, as evidenced by the California Consumer Privacy Act ('CCPA"), the California General Data Privacy Regulations. The European Union (“GDPR”), Brazil’s LGPD and, most recently, China’s PIPL. However, these regulations are only temporary solutions and not really transparent. Therefore, it is not the effective solution to completely protect user data.
As consumers, they are exhausted by excessive advertising. The fact that “42.7% of internet users worldwide (16-64 years old) use ad blocking tools at least once a month. 27% of American internet users block ads. AdBlock, a popular blocking extension, is reported to have more than 65 million users”. Secretly tracking and collecting user data has contributed to growing suspicion, as evidenced by the 2018 Cambridge Analytica scandal, which made public awareness of the misuse of their personal data by major technology companies.
According to a new survey of U.S. adults by Pew Research Center, “Some 81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits, and 66% say the same about government data collection. At the same time, a majority of Americans report being concerned about the way their data is being used by companies (79%) or the government (64%). Most also feel they have little or no control over how these entities use their personal information.
Currently, the web2 advertising is dependent on 3rd party cookies and cross tracking devices. But by the end of 3rd cookie tracking & its deadline to remove so-called third-party cookies to late 2023 by google Chrome. Interestingly, Firefox and Safari have already removed 3rd party cookies on their browsers. As a result, web2 display ads are becoming increasingly ineffective when users choose not to share data with 3rd parties. According to a report from Meta CFO Dave Wehner said on a call with analysts after the company's fourth-quarter earnings report. “It’s on the order of $10 billion, so it’s a pretty significant headwind for our business.” Facebook's admission is the most concrete data point so far on the impact to the advertising industry of Apple's App Tracking Transparency feature, which reduces targeting capabilities by limiting advertisers from accessing an iPhone user identifier. It is based on interest of sharing data to web2 app, but the fact that A study from ad firm measurement AppsFlyer in October suggested that 62% of iPhone users were choosing to opt-out of sharing their IDFA”. Therefore, it directly affects the effectiveness of advertising to the right audiences.
Publishers also suffer revenue loss when users limit their interactions with advertisers. Apart from receiving revenue, publishers also want to have more benefits for their users and increase user interaction on their sites.
When it comes to web3 advertising, “the blockchain in media, advertising, and entertainment industry was valued at USD 166.6 million in 2020 and is expected to reach USD 4371.31 million by 2026 at a CAGR of 71.4% during the forecast period 2021 - 2026. Blockchain is disrupting not only the existing business models but is also enabling the development of new business models, especially in the media industry.
Digital technologies are substantially transforming the global media and entertainment industry, especially in the areas of content production and distribution, with blockchain being the most prominent technological disruptor. According to Accenture, 55% of media and platform executives think blockchain is a top-five priority for their company. Also, 83% of executives plan to increase blockchain investments in the next three years.
# DADS Network Solutions
DADS Network is a web3 advertising infrastructure that enables developers to build applications that assist brands in growing, monetizing, and advertising to their communities, while also rewarding their users.
## FOR USERS
Eanr3AI
## FOR BUSINESS
**DADS BUSINESS SUITE**
**ADNET3 PLATFORM**
ADVERTISERS
* More incentive: Reward users money when they see ads
* More interaction: See, feedback, action to get vouchers & other rewards
* More control: Give users control of their data and interests
* More valuable ad features to users such as search ads, promotion ads, more ad experience and much more features focus on more valuable ads.
**PUBLISHER**
More revenue: There is no middleman which help web3 projects cut off intermediaries and save on unnecessary fees.
* More new users: Users can access to use of web3 projects as new users or when they know that the more using those projects, the more value they can receive via valuable ads.
* More traffic: Existing users can last longer on those sites to use services when they receive value from seeing ads.
* More interaction: Web3 projects can interact with brands & their user via campaign using wallet
# DADS Network Products
With the mission of bringing more valuable ads to the ecosystem, DADS network now has three main products: DADS AD Network, DADS User-Rewarded ID (Web3 DMP), DADS Marketing & Advertising Education
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1 min DADS N product demo
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# DADS Ad Network
DADS Ad Platform is a decentralized advertising network which aims to change user habits of receiving ads and bring more valuable ads to advertisers, web3 projects, wallet users users through blockchain technology. DADS Ad Platform is effective advertising solution for web3 and metaverse, DApps.
By using RTB technology, connecting advertisers with users through web3 projects quickly. With the DADS token, the main use case is the bridge to increase the interaction of all participants.
## Product & User-flow
*A self-serving platform for advertisers*
In case advertisers do not have an account, they click the "sign up" button to register an account with the system, the wallet address is a required information field. After registering with the system, advertisers can log in directly with their blockchain wallet. The system will automatically detect the blockchain when connecting to the wallet and mark as default for DADS payment. Advertisers can deposit and withdraw money from DADS ad platform, transactions with DADS token or stable coin between advertisers, publishers, users will be processed through DADS state channel. By choosing “create campaign”, advertisers can choose an objective so that the system can optimize the display properly with the chosen objective. Our objectives are currently brand awareness and website traffic, there will be more sales and engaging solutions in the near future. DADS allows advertisers to create marketing campaigns, sales campaigns, promotions for active users who see ads regularly (via targeting - mapping, potential customers) and additional performance metrics such as CPC, CPA, CPI in the upcoming updates. Regarding targeting, based on users' declaration of basic information fields such as country, age, gender, and advanced targeting, the system classifies and selects the most suitable audiences for advertisers. In terms of management, advertisers can manage their campaign via a single dashboard, view reports of basic metrics on impression, reach, click, CTR, CPM, CPV, cost, etc. Regarding ad type, there are display ads and video ads, optimized for PC & mobile. As for the account, advertisers can add more accounts for each separate blockchain used for payment, but they must choose 1 chain to default so that the system can process the payment through that chain.
*For web3 projects, Ad tag & SDK*
The system allows web3 projects to register the site, choose the ad type to display ads and see actual revenue. When registering, publishers are required to include their wallet address with an aim to claim their revenues. This address can be replaced based on publisher blockchain. Our direction for web3 projects is to accelerate the decentralized interaction with advertisers and users. For example, publishers can combine with advertising brands to create campaigns for users or create incentive programs for their users through the DADS Network.
*For wallet users, Mypage & extension*
After registering, users are required to choose some fields of information to increase the ability to deliver suitable ads to users. Users' data will be uploaded to the decentralized store to ensure the decentralization and user data privacy that current web2 platforms are lacking. In the dashboard, users are allowed to choose the type of their sharing data. In case users want to hide that data, they just need to select the off button to hide it. Some types of data that users can choose to share such as gender, location, age, occupation, interest categories, behavior on website, etc. The more detailed data that users share, the more incentives they get from DADS revenue let alone the instant-reward by DADS token. More importantly, 3rd parties are only granted access to data when users allow it. In addition, users can directly interact with advertisers and publishers through the D.ADS system
Detailed product
## Wallet user platform
Users can use their wallet to register with the tool and use the wallet address as IDs to detect users. They can opt-in to fill their demographic, interests and other data which users have the right to choose to share for 3rd parties to use to run relevant ads. DADS puts these data on a decentralized storage and users/ ' data will be privacy.
## Advertiser platform
When advertisers register with DADS Exchange, they use the wallets to deposit their budget to our state channel in order to run campaigns. On campaign, advertisers can choose their targeting based on users' permissions. In addition, advertisers can interact with users through interactive programs such as gifting products to active ad viewers, rewarding publishers for top highest ad placements. Users who receive rewards actively switch from "deactive to receive" to "active to see". As a result, advertiser images and messages are more easily recorded in users' heads, increasing the effectiveness of advertising.
## Web3 project platform
Apart from receiving rewards for display ads like the web2 advertising market, web3 projects can also receive contributions from advertisers and users through wallets registered with DADS. Moreover, users can stay longer at publishers to be able to find more ads, thereby increasing "time on site" indicate.
DADS ad platform makes decentralized interaction between wallet users, web3 projects, and advertisers easier. The biggest improvement comes from users getting back the right to control their data, being rewarded with the data they grant permission for the use of 3rd parties.
In addition, DADS also develops a website specializing in providing effective advertising knowledge for web3 advertisers. This helps them gain more knowledge and skills as web3 evolves. This is one of our business tactics to gain more potential customers.
# DADS User-Rewarded ID (Web3 DMP)
D.ADS Uer-Rewarded ID
D.ADS UrID flow
# DADS Education - Web3 Marketing & Advertising Education Community
# DADS Network Strategy
# Vision and mission
With the clear vision of reinventing web3 advertising, DADS Network is a multi-chain web3 ad platform bringing more valuable ads to wallet users, web3 projects and advertisers. We are working towards a multi-chain web3 ad platform for advertisers, web3 projects and wallet users with any chain and fully decentralized network that hosts privacy data, contents and more. DAO will be fully applied in the next couple of years and give back the governance of the network to our DADS token holders.
# Focus-Market
The problem is that we define the market to be large enough to scale. With our main focus on the crypto market. “Global crypto owners near 300 million, predicted to hit 1 billion by the end of 2022”. Therefore we believe the development of web3 in the future, as well as the crypto currency market will gradually move towards mass adoption. DADS Network does not focus on web 2, but moves entirely through web 3.
# Competition Analysis
# Business Model
D.ADS Network - Business Model
# DADS Network Proposition
The proposition is described through the brand key to better visualize the market and vision of DADS Network.
# DADS Tech
# DADS multi-chain solution
The development of layer one platforms is expanding nowadays. Ethereum market dominance is dwindling to make room for other Layer 1 platforms. Cross-chain technology has witnessed constant development in recent times.
Multi-chain technology requires projects to be deployed on a minimum of two blockchains simultaneously, such as Ethereum, BNB Chain. This allows multiple chains to communicate with each other and increases decentralisation. When it comes to D.ADS Network, we investigated a series of blockchains and concluded that integrating to multi-chain is the future of our product. After extensive analysis, we ultimately chose to integrate BNB chain first.... After launching our product on these blockchains, we will continue to integrate other blockchains further.
# DADS state channel
With the current blockchain infrastructure, assuming each impression of an ad placement running on a blockchain leads to a large amount of gas fees and affects the maximum transaction per second of a blockchain. After intensive research, we decided to make advertising transactions on D.ADS state channel (off-chain) platform. Advertisers deposit a budget to the state channel, the system processes the off-chain transaction. Similar to publishers and users, the amount of their revenue is also calculated on the state channel until they make a withdrawal transaction, and will be calculated again from the time transactions arise.
That decision was largely driven by two critical factors: scalability and cost. The system needed to be able to scale to accommodate large numbers of users relatively quickly, as well as provide speed and zero cost per ad transaction. At that point, the factors that mattered. This importance is beyond the capabilities of Ethereum and other current blockchains.
# DADS Real-time Bidding (RTB)
“The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead of bulk buying and inventory centric buying, RTB mimics stock exchanges and utilises computer algorithms to automatically buy and sell ads in real-time; It uses per impression context and targets the ads to specific people based on data about them, and hence dramatically increases the effectiveness of display advertising.”
To expand the market, DADS also uses OpenRTB to connect other partners within a process. “The mission of OpenRTB is to spur growth in Real-Time Bidding (RTB) marketplaces by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. There are several aspects to these standards including but not limited to the actual real-time bidding protocol, information taxonomies, offline configuration synchronization, and many more.
The following figure illustrates the OpenRTB interactions between an exchange and its bidders. Ad requests originate at publisher sites or applications. For each inbound ad request, bid requests are broadcast to bidders, responses are evaluated under prevailing auction rules, and a winner is selected. The winning bidder is notified of the auction win via a win notice. Ad markup can either be included in the bid prospectively or in response to the win notice. A separate billing notice is also available to accommodate varying policies enacted by exchanges which are beyond the scope of the OpenRTB specification (e.g., billing on device delivery, viewability, etc.). The win notice informs the bidder’s pricing algorithms of a success, whereas the billing notice indicates that spend should actually be applied. A loss notification is also available to inform the bidder of the reason their bid did not win.
The URLs for win, billing, and loss notices and the ad markup itself can contain any of several standard macros that enable the exchange to communicate critical data to the bidder (e.g., clearing price).
# DADS Decentralized Storage
According to a Cloudwards report, cloud data centers will handle 94% of their total workloads. The report adds that the cloud storage market will reach $390 billion by 2028 at a CAGR of 26.20%. A decentralized storage system that allows users to store data without depending on central data repositories. Furthermore, decentralization helps provide more privacy and security than centralized storage systems. Moreover, it uses a peer-to-peer network of operators and users to manage data. Therefore, it helps to secure data during storage and transfer. It also uses a blockchain-centric system or a peer-to-peer network. Therefore, this distributed functionality brings various advantages to enterprises.
Further, decentralized storage systems acknowledge the following problems traditional storage systems reject. Firstly, the distribution of data to various sources makes it more difficult to hack. Moreover, encrypting files with passwords keeps the ownership of the data authentic. Further, the distribution of files into multiple encryptions is spread throughout various nodes. Therefore, it is impossible for an attacker to retain the complete file. It also offers efficiency in the usage of existing data which decreases cost.
Above all, many copies of the data in the various nodes help avoid bottlenecks on the central server and enhance the downloading speed.
After careful consideration, Filecoin will be used to store data on DADS platform, Filecoin is a decentralized storage system that works on an IPFS (Interplanetary File Storage) protocol. Moreover, it intends to use redundant data storage space worldwide. Hence, it helps generate a market for users and businesses to purchase cost-efficient storage. IPFS will be used to keep advertisement-related media, such as images, videos and larger media (e.g video/interactive ads), as well as smaller files like metadata JSON, HTML and CSS.
# DADS Team
We are a dedicated team with experts and passions in Ad Network, Advertising & Marketing, Crypto & Blockchain, Business, Management.
Maven, Chief Executive Officer
* 7 years in Marketing & Advertising
* 3 years in Crypto & Blockchain
* Founder at Go To Ads (Digital Agency), Busintek (Blockchain IT Outsourcing)
* Ad sale at Adtima (Ad Network), VNG Corp
Zuno, Chief Technology Officer
* 10 years of Developer, Performance Marketing
* 3 year in Crypto & Blockchain
* Dev at Taroads (Global Ad Network)
* Dev at Gome (Traffic Monetization Platform)
Jolliean Pham, COO
* 6 years in Management & MKT
* Co-founder & COO at CSKINO2
* Project Head at Go To Ads
* Marketing at Shopee
Heulwen Nguyen, CMO
* 6 years in Digital & Marketing
* Marketing Lead at OPAN Group
* Digital Head at Go To Ads
* Brand Manager at AD Group
Quang Nguyen, Front-End Dev Manager
* 3 years of front-end dev
* Font End Dev at CMC Global
* Font End Dev at FPT Software
Tai Huynh, Senior Software Dev
* 6 years of Dev & MKT
* Data & Front End Dentsu
* Project Dev at Gbox, Htshop, Post UI
Hai Tran, Backend Manager
* 4 years of Backend Dev
* Software Dev at CMC Global
* Backend at Groot
Tri Nguyen, Front-End Dev
* 2 year at front-end dev
* Front End dev Freelancer
Helly Nguyen, Head of Community
* 36 years of MKT & Performance
* Marketing at Hebes by Chloe
* Performance Head at Go To Ads
* Performance ads at Yes4All
Peter Phan, Business Development Lead
* Strategy and performance control (B2S Thailand)
* 3 years in Investment & Development, Ops, Demand planning (CRV)
Rosy, Project Lead
* years of MKT & Products
* Customer services at Alaia
* Operation Head at Go To Ads
* Product owner at Trusting Social
Tony Lee, Digital Lead
* 6 years of Digital & MMO
* Marketing Lead of Dinh Phan
* CEO of Dai Phat Corp
* 5 years in crypto & community
# DADS Ad Network Guideline
# Advertisers
# How it works
## Why you should choose D.ADS
There are benefits you will be received when connect to D.ADS Networks
## How to join
Step 1: Connect to D.ADS Network with Metamask wallet. Then, choose a wallet to sign with D.ADS.
Step 2: To start creating ads, you must deposit to system first
Step 3: Create a campaign first, then create an ads following the our platform
Step 4: Complete and waiting ad preview & approval from admin
# API
# Web3 projects
# How it works
## Why you should choose D.ADS
There are benefits you will be received when connecting to D.ADS Networks
## How to join
Step 1: Connect to D.ADS Network with Metamask wallet. Then, choose a wallet to sign with D.ADS.
Step 2: Create a new site, submit site information, and then verify your website following our guideline
Step 3: After verifying site, create ad zone on your website and submit the bidding price floor
Step 4: Complete and waiting ad zone approval from admin
# API
# Wallet users
# How it works
## Why you should choose D.ADS
There are benefits you will be received when connecting with D.ADS Network
## How to join
Step 1: Connect to D.ADS Network with Metamask wallet. Then, choose a wallet to sign with D.ADS.
Step 2: Submit your profile and receive rewards. How much money you received that based on the number of the submitted information.
Step 3: Set up DADS extension on your browser.
Step 4: Completed and enjoy your earning while browsing.
# DADS User-Rewarded ID Guildeline
# DADS Web3 Marketing & Advertising Education Community Guideline
# FAQ
# Contacts
Linktree:
Website:
Twer:
Medium:
Telegram:
Email:
# Legal terms
# Privacy Policy
# Terms of use
# Advertising Policy
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